B2B SOCIAL MEDIA ADS, VIDEO CONTENT & EVENT PROMOTION
Red Hat
You haven’t seen a range of products and services until you dip your toes into the enterprise software company Red Hat. With a huge range of departments specializing in various software, training, events, and industry specialties, I created a lot of digital kits (social ads + banner ads), content, videos, landing pages, and print pieces for Red Hat while I was at Narrative/One Method.
Social media ads
I was dubbed the “digital kit Queen” for my ability to create snappy, eye-catching social ad copy from very technical insights and reports. All of the social ads below were adapted for LinkedIn (shown), Facebook, and Twitter and I tweaked copy as needed for various banner ad sizes.
Creative directors: Scott Lew and Kristy Pryma
Copywriter: Amanda Moss-Morin
Designers/Art Directors: Matt Childerhouse, Elaine Poon, Bianca Su, and Dylan Belyk-Seymour.
Training benefits video
The Red Hat training and education team turns out a lot of programs to help developers and other team members level up their skills and use Red Hat programs efficiently. IDC had completed a report on the results of using Red Hat Training and the team wanted to highlight those findings with an animated video they could play on a loop in their booth at events.
Creative directors: Scott Lew and Kristy Pryma
Copywriter: Amanda Moss-Morin
Art Director/Animator: Dylan Upper
Red Hat for SAP landing pages
The Red Hat for SAP team wanted to completely revamp their existing services page in a way that spoke to the customer journey. We completed the central landing page seen below, as well as three content hubs for the different stages of SAP adoption.
Creative directors: Scott Lew and Kristy Pryma
Copywriter: Amanda Moss-Morin
UX designer/graphic design: Bianca Su
