How far will you go?

GLOBAL CONTEST AD CAMPAIGN

For G Adventures’ annual brand campaign the goal was to gather user-generated images using a bright and cheerful contest. The prize was any G Adventures trip valued at up to $10,000 so we were inspired to ask “How far will you go?” turning this into a dare. We grabbed staff from around the office to model for OOH, display ads, and in-office posters. And that haircutting image? She really did that.

Client: G Adventures
Creative Director: Dave Daga
Associate Creative Director: Kyle Jordan
Copywriter: Amanda Moss-Morin
Art Director: Ashley Luppe
Photographer: Shereen Mroueh
Animators: Polyester Studio

How far will you go?

KFC

NSFW