ORGANIC SOCIAL CONTENT

NSFW

To draw attention to G Adventures’ Animal Welfare Policy on World Animal Day, I came up with this idea to jump into the conversation on social media. Most travellers don’t realize that the activities created just for them, involving wildlife are actually harmful to the animals involved. Lots of content online is labelled “NSFW” or “not safe for work” my idea was to spin this to show how these activities for travellers are not safe for the animals involved.

Copywriter: Amanda Moss-Morin
Art Director: Kiros Chu