G Adventures released a yearly print piece that listed the top forecasted places to travel. Doesn’t every tour company do that? Yep. So we made our version truly ownable in name and voice. The icon included in the company’s logo is known as the looptail, something that repeat travellers and staff all know. “In the loop” nodded to our identity but was relevant to travellers who just wanted to know where to go in the new year and why.
Client: G Adventures
Creative Director: Dave Daga
Associate Creative Director: Kyle Jordan
Copywriter: Amanda Moss-Morin
Art Director: Amy Flores
Production Designer: Amanda Leroux